SINCE 2018
Crafted in Lebanon.
Built to last a lifetime.
Ginox Steel is a Lebanese furniture atelier. We design, weld, cut, and upholster every piece in our own factory in Beirut — for hotels, restaurants, and homes that want furniture built to endure.
OUR STORY
From workshop
to atelier.
Ginox Steel was founded in 2018 by Shant Baboukian — a Lebanese craftsman with a clear conviction: that furniture built in Lebanon, by Lebanese hands, could compete with anything produced anywhere in the world.
We started as a small workshop specializing in custom steel fabrication. Over the next seven years, we grew into a full-service atelier — steel, wood, and upholstery, all produced under one roof in our own factory in Sad El Bouchrieh.
In 2025, we opened our flagship showroom on the Dekwene–Mkalles Road, giving our clients a place to see, touch, and specify the pieces they were commissioning. Today, our work furnishes hotels, restaurants, luxury residences, and commercial spaces across Lebanon and beyond.
Three materials. One roof.
Everything we make is produced in-house. No outsourcing. No middlemen. Just craftsmen, materials, and a factory floor.
Steel
Hand-welded frames, powder-coat finishes, decorative and structural pieces. Our founding material and still our signature.
Wood
Solid oak, walnut, and reclaimed timber. Cut, joined, and finished in-house by our master carpenters.
Upholstery
In-house upholstery workshop for sofas, chairs, and headboards. Fabric library from linen to leather to velvet.
FOUNDER & CEO
Shant Baboukian
"I started Ginox because I wanted to prove something. That we don't need to import a coffee table from Turkey or a dining chair from Italy to have world-class furniture in a Lebanese home. Everything we make, we make here. Every weld, every joint, every finish — done by our team, in our factory, to a standard we won't compromise."
Shant remains hands-on with every project. If you visit the showroom or the factory, you'll likely find him on the floor.
Come visit us.
Walk into our showroom or arrange a factory tour — no appointment needed during business hours.
Flagship Showroom
Dekwene–Mkalles Road
Lebanon
Mon – Sat · 8:00 AM – 6:00 PM
Factory
Sad El Bouchrieh
Lebanon
Factory tours by request